For businesses that host annual events, securing sponsorships can be a game-changer. Recently, we had the opportunity to consult with an organization preparing for their 2nd annual conference. Last year, they successfully hosted 1,000 attendees but lacked sponsorships or partnerships. This year, they aimed to change that, and their primary question was "How do we develop a valuable sponsorship package"?
Here's the strategy we shared with them:
Target Sponsor Analysis: The first step is to identify complementary brands and organizations that align with your event's goals. Look for potential sponsors that can:
Benefit your company: For example, a tech conference could partner with a leading software company to showcase their latest products.
Benefit their company: A health and wellness event could attract fitness brands looking to reach health-conscious consumers.
Benefit the attendees: A food festival could collaborate with local restaurants to provide exclusive tasting experiences.
Action Item: Create a list of potential sponsors that align with your event's theme and goals.
Engage and Listen: Once you've identified potential sponsors, reach out to them and initiate conversations. Ask about their goals and initiatives. This step is crucial because it allows you to understand their needs and how your event can help them achieve their objectives. For example, if a potential sponsor is launching a new product, discuss how your event can provide a platform for their product launch.
Action Item: Schedule meetings or calls with potential sponsors to discuss their goals and how your event can support them.
Ideate Solutions: Based on these conversations, create tailored solutions that demonstrate the value of sponsoring your event. Instead of offering a generic sponsorship package, focus on how your event can address their specific goals and challenges. For example, if a sponsor wants to increase brand awareness, offer them prominent branding opportunities at your event, such as logo placement on event materials and a speaking slot.
Action Item: Develop customized sponsorship proposals that highlight the unique benefits for each potential sponsor.
In essence, the key to creating a valuable sponsorship package is to listen and learn. By understanding the needs of potential sponsors and aligning them with your event's objectives, you can create a win-win situation for everyone involved.
Have questions? Feel free to reach out to us by clicking here https://www.brandfeltactivation.com/getstarted
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