Profit-Driven Events: Boost Ticket Sales, Attendee Impact & Sponsorship ROI
August 26th at 12:30pm EST, Virtual
Who is this for
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Event planners and coordinators who aren’t hitting ticket-sale targets
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Community organizers and nonprofits looking to prove impact to funders
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Brand and corporate teams seeking more sponsor revenue and engagement
Your Challenges
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You can’t predict how many tickets you’ll actually sell
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Sponsors ask for proof of ROI, and you don’t have solid numbers
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Post-event feedback feels vague—“people liked it,” but did it move the needle?
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You’re burning budget on marketing without knowing which channels work
This 90-minute, hands-on workshop is built for event hosts and organizers who pour time and money into their events but still struggle to turn a real profit. We’ll cut through the confusion around metrics and show you exactly what to track—so every ticket sold, every sponsor dollar, and every attendee interaction drives your bottom line.
This Workshop will Breakout What to Do:
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Before Your Event
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Pinpoint the one number that predicts ticket-sale success
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Set a benchmark so you know when to double down on promotion
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During Your Event
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Capture real-time engagement signals that sponsors care about
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Use simple tools (polls, check-ins) to measure attendee impact
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After Your Event
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Calculate the true revenue per attendee
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Turn survey and sales data into a clear ROI report for stakeholders
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What You’ll Walk Away With
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A three-step profit plan that links ticket sales, attendee impact, and sponsorship ROI
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A fillable event brief template you can use immediately
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Confidence to ask sponsors for higher fees with data to back you up
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A clear roadmap for turning every event into a revenue-positive project
About
Meet Amber the Activator
Amber Owens is a force in marketing and brand activation, transforming ideas into unforgettable experiences. With over 15 years of expertise, she has collaborated with global brands such as Cadillac, Michael Kors, Buffalo Wild Wings, and more, fueling brand loyalty through strategic, results-driven campaigns.
As the founder of BrandFelt Activation, Amber leads a dynamic team recognized for its impact and commitment to community-driven marketing excellence. Her passion for innovation and entrepreneurship inspired her to create ActivateLIVE, a hub designed to equip small businesses with the tools, strategy, and development needed to thrive in today’s competitive landscape.
Amber embodies the philosophy that “Life is what you make it.” She champions the belief that success is not defined by limits but by vision, resilience, and action. Through her work, she empowers others to redefine success, defy the odds, and activate the life of their dreams.
