Client Overview
Legacy Consulting Group equips nonprofit leaders with tools and experiences that help them grow, connect, and scale their impact. For their Chicago convening, Legacy aimed to bring together nonprofit executives and community organizations for an in-person experience centered on learning, collaboration, and partnerships.
The Challenge
Legacy wanted to design an in-person convening that not only attracted the right nonprofit leaders but also set a standard for future gatherings. The challenge was twofold: build immediate visibility and partnerships for the Chicago event, and create a repeatable model Legacy could use in other markets.
The Solution
To meet these needs, we delivered a three-part solution:
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Marketing Promotional Plan – A clear timeline and outreach strategy tailored to nonprofit decision-makers, leveraging email, partner networks, and social channels.
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Partnership Strategy – A tiered model with benefit structures and outreach templates designed to attract sponsors and collaborators.
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Event Playbook – A comprehensive guide including run-of-show, staffing roles, vendor checklists, and post-event follow-up sequences, enabling Legacy to replicate success at scale.
The Results
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The Chicago convening was well-received by nonprofit leaders, with attendees praising the workbook as a practical, tangible takeaway.
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The interactive and intimate format fostered strong engagement and connection among participants.
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The event provided proof-of-concept for Legacy’s convening model, validating both the content and delivery approach.
Ready to Activate
Ready to transform your next booth into a business growth engine? Schedule a call with BrandFelt Activation today and let us help you create experiences that drive sign-ups, partnerships, and long-term impact.