Client Overview
Lamb & Honey is a faith-based skincare brand rooted in natural ingredients and purposeful storytelling. While primarily an e-commerce business, the company regularly participates in local pop-ups and vendor markets to expand brand visibility, build customer relationships, and increase sales.
The Challenge
As with many e-commerce brands, Lamb & Honey wanted to ensure that vendor opportunities translated into measurable business growth. Their goals included:
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Increasing email list sign-ups at every vendor activation.
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Driving immediate sales at events like Macy’s pop-ups, Atlantic Station, and Ponce City Market.
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Establishing a strategy to generate revenue before, during, and after each event to maximize ROI.
Our Approach
Over the course of four years, we partnered with Lamb & Honey to provide consultation and execution around vendor booth success. Our work included:
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Vendor booth design that created an inviting, memorable customer experience.
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Vendor booth strategy tailored to high-traffic retail hubs.
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Marketing support to drive awareness and pre-sales before events.
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Consultation on systems for post-event follow-up and customer retention.
The Results
Through our partnership, we developed Lamb & Honey a repeatable playbook for vendor activations that goes beyond day-of sales:
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Consistently increased by 10% new email sign-ups.
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Increased cart order value due to strategic pre-sale strategies, day of sales and follow up tactics.
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Leveraged post-event follow-up to turn one-time buyers into loyal repeat customers.
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Elevated brand presence at major Atlanta retail destinations.
Ready to Activate
Ready to transform your next booth into a business growth engine? Schedule a call with BrandFelt Activation today and let us help you create experiences that drive sign-ups, partnerships, and long-term impact.