

This isn’t about hosting your own event. It’s about thinking strategically about alignment and opportunity.
In this workshop
What You'll Leave With
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Knowledge on how to identify what major events best fit your brand
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How to start partnership conversations
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​How to position your brand as a partner and not just a vendor
What We'll Cover
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How e-commerce brands can leverage major events at different revenue levels
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Why partnerships are powerful
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How to align with the right audiences instead of forcing visibility
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Where to start if you’ve never considered this before
Meet Your Workshop Host
Amber " the Activator" Owens is the Founder of BrandFelt Activation, an experiential marketing and partnership consultancy known for transforming ideas into immersive, measurable experiences. She has supported global brands and small businesses alike helping them drive engagement, deepen community, and turn moments into meaningful impact. Her work blends strategy, storytelling, and her signature DANCE framework, rooted in rhythm, emotion, and intentional design. Amber is passionate about redefining success and helping organizations create experiences people don’t just attend but they feel and move too.
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