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Client Overview

The Black Marketers Association of America (BMAA) is a national organization dedicated to connecting and empowering Black marketing professionals across the U.S. BMAA provides valuable resources, networking opportunities, and professional development to help members advance their careers and thrive in the marketing industry.

The Challenge

For the Shades of Marketing Tour, a 5-city experience designed to showcase and celebrate Black marketers, BMAA needed strategic and executional support to ensure the tour’s success.


Key needs included:

  • Securing sponsorships with a goal of $15,000 per stop

  • Managing multiple vendors and talent partners

  • Overseeing registration and day-of logistics

  • Driving ticket sales through effective marketing promotion
     

The challenge was to deliver a high-quality experience that attracted attendees ranging from entry-level marketers to C-suite executives, while also creating value for sponsors such as Southwest Airlines.

Our Approach

We partnered with BMAA to design a strategy that balanced financial sustainability, operational excellence, and attendee engagement.

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  • Sponsorship Strategy: Created sponsorship packages and a scalable acquisition process that enabled BMAA to secure Southwest Airlines and additional funding partners.

  • Operational Planning: Developed the full agenda and run-of-show while managing catering, photography, videography, and in-kind vendors.

  • Promotional Campaign: Executed a three-channel marketing plan to drive awareness and ticket sales.

  • Day-of Coordination: Oversaw talent, vendors, and logistics to deliver a seamless event experience at every tour stop.
     

The Impact

  • Attendees: 50 professionals per stop, ranging from entry-level marketers to executives across diverse industries.

  • Sponsorship: Raised $15,000 in sponsorship, meeting financial goals while providing sponsors with speaking opportunities and on-site visibility.

  • Meaningful Connections: Each brunch fostered authentic networking, with attendees and speakers sharing the same tables to spark genuine, human connections.

  • Experiential Value: Sponsors and attendees alike engaged in activations that elevated brand presence and created memorable experiences.

  • Legacy: The event left BMAA with a repeatable sponsorship model, an execution playbook, and elevated credibility as a national thought leader for Black marketers.

Ready to Activate

Ready to transform your next booth into a business growth engine? Schedule a call with BrandFelt Activation today and let us help you create experiences that drive sign-ups, partnerships, and long-term impact.

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