Our Leadership of Activation
BrandFelt Activation is a an experiential marketing consultancy and agency where we believe your brand should not just be seen or heard but FELT. We are a women-led collaborative group of event professionals and marketers that lead with strategy and imagination to produce results.
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About Amber
Get to know the Activator
Amber "the Activator" Owens is a self-motivator, a catalyst for success, and an inspiration for everyone to create their own voice and activate. With over 15 years in marketing and advertising, she has strategized and executed profitable campaigns and brand activations for top Fortune 500 companies and small businesses such as Cadillac, Buffalo Wild Wings, Coca-Cola, Michael Kors, and more. Known for her innovative thinking, inspirational leadership, and ability to deliver results. Amber has collectively secured over $5 million in partnerships and sponsorships and her clients experience an average of 60% retention rate in recurring customers.
As the founder and CEO of BrandFelt Activation, an award-winning experiential agency and consultancy, Amber ensures that brands aren't just seen or heard but felt through dynamic events and experiences. She is also the visionary behind ActivateLIVE, a small business success hub that helps entrepreneurs achieve ultimate success by integrating their personal and professional development. Outside of her professional career, Amber is an active voice in the community, encouraging others to redefine their definition of success, defy all odds, and activate a life of their dreams.